My research for 'Kerrang music magazine and Q music magazine'

Kerrang music magazine.

•          Kerrang is aimed at people who love rock music.
•          Kerrang has 29 years of heritage and it’s the biggest music weekly in the world.
•         Kerrang is really young wit a median age of 22.  Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach.
•          Kerrang is perfect for film and games and also mobile technology and government messages.
•          Kerrang is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour and K! Podcasts.
•         Kerrang is considered by its readers to be an integral part of the scene rather than just a commentator.
•         Kerrang readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

Q music magazine.

•           Q is aimed for more working class (group A-B). (the fact that it is aimed at slightly older audience the magazine can be more expensive).
•             Founders Mark Ellen and David Hepworth first published Q magazine in October 1986.
•          They felt the older generation of music buyers was being ignored so instead of aiming at teenagers and young people, the target audience for Q music is music buyers over 25 years old, of both gender.
•             Q features many genres of music so it is suited for all music lovers. The magazine has a mass audience as it is so popular, but could also be referred to as having a niche audience, as it is specifically aimed at only music fans.